I absolutely love this toothpaste! ♥ It does what it says it will do; makes your teeth whiter after one week of regular use. This is now the only toothpaste I will buy. I had a lot of other brands in my stock pile that I just gave away to family members because I don't want to go back to using those. The taste does take a little getting used to, but I like it now.
I've been on Aquafresh Iso Active gel for a while now and am loving it, but tooth whitening sounds tempting so I just might give this a try. I hope I won't have to stay away from my coffee to maintain the whiteness though!
