Saving money is a fact of life today. Stretching the dollar causes some of us to buy generic or store brand items. What is the one name brand item that you will not give up quality to save a buck? Dish washing liquid!! I prefer Dawn or Palmolive, but any name brand is far superior to any generic or store brand I have found, and I have tried them all. The generic and store brands are thinner in consistency and the suds do not last. I will say that the generic and store brand works wonderful to wash your vinyl siding. But keep it out of the kitchen.