They've added a new app to the XBox to play Amazon Instant Video. If you have ever bought or rented anything from Amazon, they will be available. If you're a Prime member, the entire library is available. This will put a lot of pressure on Netflix. As of late, there has been a lot of complaints about Netflix's streaming availability and Prime is a once a year purchase that covers more than just video streaming. This will only make the XBox and it's Live service that much more appealing. I'll never understand the people that complain about the price of Live, they have gone out their way to make all of their extras appealing to so many types of different people that you are almost shortchanging yourself if the only reason you use your XBox is gaming.