If you go into a supermarket you will always have the big name brands of foods, but you also have the 'value' products that are generally much cheaper and a better bang for your back. What do you prefer to buy? I generally stick to the branded products because generally think they test better and have better ingredients.
Well, better band for the buck isn't really true for most of these cheap products, some of them taste like the apocalypse, and you end up throwing the thing altogether because its inedible. I usually go for the brands, they're more expensive but at least they don't taste like insanity when you eat them. But some cheap value for money products are actually quite good, but most of them are just abominations.
Yeah there are a few products here and there which I will always buy on the cheap. Weird example but one of them is value super noodles. They taste the same, if not better, than branded noodles and they are only 13p a pack!
Call me weird, but I prefer brands if I have the luxury of being able to buy them. I won't turn my nose up at generic stuff, I'm not rich, but some of it can be really nasty.
I give them all a miss and go to the health food store where I find independent brands that use natural ingredients at the same or similar price big that commercial brands ask for in supermarkets. A lot of those big name brands are multi-national corporations, and I am definitely not supporting them. For me food has become "political" in many ways. I don't just want the best quality at the best price, no, I also want to be sure that the money is going to the right people. And the right people for me are independent growers and producers.
This is fair enough, but generally speaking it can be quite expensive going down this route right? To be honest, I have never really looked at it the way that you do, ultimately, everyone is getting paid.