I'm not generally a brand snob, but I have to say that I have always had good luck with Butterball turkeys. Every one I have ever made has turned out just right. Since I can usually get one for about the same price as other brands of turkey (and I got mine even cheaper at Aldi), I figure I might as well go for it. I have two Butterballs thawing right now. Have you started thawing your Thanksgiving bird yet? Do you have a favorite brand of turkey?