In a small town most people know each other and believe that they are friends. That can be very inconvenient if you seek the best deals. When everyone is your "best friend" they expect you to buy something from them. Fail to and you'll be an enemy. I think we make the same mistakes when buying online. We could buy from one store for so long that we get "attached." And if you buy only from two or three online retailers you lose out on great deals elsewhere. Question: do you buy only from a few stores or any retailer who is selling the "stuff" you need at the lowest prices?