I find that personally I only tend to shop at places with sales if I've already used them before, so that I know what the quality of the clothing is like and know if they're likely to be items that I'll wear often. However if I happen to go into a shop I don't usually buy from, and the price is low enough that I'd be willing to try something anyway, then I might buy something from somewhere I wouldn't usually buy. Most times though I prefer to only shop sales in shops I've bought from before. What about you? Do sales encourage you into new stores?