Some of them are completely fake, and you can easily tell if they all have perfect grammar and look alike, and also if all of them has a profile picture (as most people wouldn't upload a profile picture). It's better to use third-party websites for ratings, where they are honest almost all of the time, unless the company somehow botted the reviews.
Feedback can be a sword with two sharp edges, but depending on how you view or use it it can be either benefiting or a damaging.
I always check first if the item has substantial amount of feedback before I decide to buy it or not. There are lot's of fake feedback maybe from the seller itself. That is why I only believe on those feedback if there are like 15 or more feedback from unique customers. I always look for 3 and 4 start because I believe those are the most honest opinions.
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