I have two dogs and two cats. They are like my children. I really do love them very much. I know some people who insist that you aren't taking proper care of your pets if you don't buy very expensive, very "good" dog and cat food. I love my pets, but I buy more affordable food for them. I don't go with the cheapest brands -- I have in the past, and I've seen how they lost the shine in their coats and even lost a little bit of weight. I go with something sort of in the middle...the cats eat either Friskies or Kit-n-Kaboodle, and the dogs eat Pedigree. They are all very healthy. They're also all at a very appropriate weight, other than my oldest cat, who is five and neutered and who is clearly overweight. I think the food they eat is sufficient. My BF and I don't eat filet mignon OR ramen noodles...we eat chicken or ground beef. Therefore, my pets don't eat the top-of-the-line food, but they don't eat the cheapest of the bargain brands, either. How do you feel about this issue?