I stumbled into an article [published in May last year] which seems to suggest that you can ask for a price match on Amazon. I know they offered the deal only for TVs but the writer says . . . I hardly ever buy anything on Amazon and though I couldn't verify the story but if this is true then no one need be worried about shopping online anymore. You could buy everything you want from Amazon. But as I said, you guys need to find out if this true yourselves.