So, what does everyone think of e.l.f Cosmetics? I personally LOVE them. Their stuff is cheap but good quality, it's non animal tested and they're now sold in both Target AND Wal-Mart! I really haven't heard anything bad about this company, except minimal things of people not liking a color but that is more of peoples person tastes then actually opinions of the products them selves. I personally have only used their lip stain, lip gloss and matte lipstick. And they're all awesome! I usually the lip stain regularly now. Do you or have you ever used e.l.f cosmetics? How do you like them? Did you love their stuff or did you hate it?