This is going to be a short review of one of my recent buys, the e.l.f. Studio Matte Lip Color. I got the shade Natural and Rich Red. I was impressed by how long the red shade lasts. I wore it to a Christmas party and didn't need to reapply it once during the 3 hours. It's a matte lipstick so it doesn't feel moisturizing. I wore it as a base with a little bit of red lip gloss on top. I've had other red lipsticks but none that lasts as long as this one. For the price it's a great buy.