I am not into hiphop culture but I love buying shirts from Fubu because of how durable they were. Fubu actually have shirts that looks ambiguous for people like me who prefers rock music. So what makes me like Fubu? When I was 15 years old I bought shirts from Fubu, Lee, Adidas, Tribal and sketchers. I am now 32 years old and all of my Fubu shirts from 15 years ago still looks great. Their shirts are very durable that they can lost a long time. Since I am not into hip hop culture, I buy Fubu shirts with smaller or non existent logos. I am so upset with Tribal, despite of the fact their designs caters more to me because my Tribal brand shirts got ruined in just 3 years. Based on my experience, Fubu is one of the most durable brands of shirts. I mean I can still wear a shirt I bought as a 15 year old until now. I still buy Fubu shirts because of my positive experience with it's durability.