I wasn't sure where to put this, but since it's about the quality of items, I guess the reviews section is appropriate enough. Are there any items that you will buy only the generic or brand name version of? Do you not care either way and will get the one that is on sale or cheaper? I would never get generic/off brand coffee. The kinds I have tried are totally disgusting. I will only buy it if I have no other choice and I'd try to borrow some first. I also avoid off brand mac and cheese, mayonnaise, creamer and cheese. There's more, but it doesn't come to mind. Oh, I won't buy off brand cat food, either. Even if it's the mock flavor of their usual food. Somehow, they know the difference and will starve before they'll touch it. I will happily buy off brand baking supplies, sugar (though I only use truvia in my coffee) paper towels, jelly, bread and more.