I really think that the "as seen on tv" commercials have incredible marketing skills. It is amazing how they can make you think you are only paying "x" amount of money for something but in the end it ends up being three or four payments of that amount. I also feel like the "as seen on tv" products are usually poor quality. This isn't always the case, but most of the time it tends to be. I am definitely impressed with the way they market and advertise to draw people in though.