So, my wife and I always buy Apple cider vinegar, in particular, Bragg's. We've got bottles for years, and when we started buying them the price was about four dollars for the 32 ounce bottle. Then, the prices start going up. We noticed that that same 32 ounce bottle went up to about $7-$9, depending on where we bought it. Then one day, we decided to see if we could buy the bottles from Bragg's directly. We went to the website, and it said that all of their vinegar was sold out. We couldn't believe it. The one thing that you sell, and your're completely out of it? So, one day I'm walking through Wal-Mart, and I see that they are selling apple cider vinegar made by Heinz, the ketchup maker. Upon closer inspection, I see that they are selling the same type of apple cider vinegar that Bragg's sells. Complete with the gunky "mother" at the bottom of it. Best thing of all, it's only four dollars a bottle. Well, we've been using the Heinz ever since. Sorry Bragg's, I think you got a little too big for your britches, and now you've lost a customer. Has anyone else who drinks apple cider vinegar seen this?