Mine is the same, about $12 with tax (per phone) - we use Tracfone. We've used this company for years, and believe it or not, it's our primary phone! We use the least expensive No-Contract Monthly Value Plan, so it charges our card and adds the minutes automatically each month. The key is to have a triple minute phone. We bought the LG Optimus Fuel around Black Friday for $9.99, so watch for sales on the phones too. This particular phone is an Android, so we have the Google Play Store. The triple minutes on this phone give us separate values for minutes, text, and data. Before buying this phone, we were on one of the more expensive monthly plans, but we have been able to downgrade to a less expensive plan now!