Most of us these days shop for our hotel stays online, via an OTA (Online Travel Agent.) Sites like Booking.com and Expedia.com. Well those sites make money off a commission structure with the hotels. So do your research on these sites, then call the hotel and book directly. Most reservation agents are trained to offer you a lower rate than the site. For example if a room is $100 online, typically $10-$15 of that goes to the OTA and the rest to the hotel. So they can offer you $90 and still make more money!