Many people aren't aware, but the majority of the money that a movie theater brings in is in their concession stand sales, and not from the tickets they sell. With the tickets, they primarily get a very small percentage while most of that money goes right to the movie studios. But it's with their ridiculously overpriced popcorn, drinks, candy, and other snacks that their earning power lies. I've often heard of tricks where theaters will pump the smell of fresh popcorn into the ventilation system itself so you smell it while you're sitting in the theater, making people want that popcorn. But as I mentioned, their prices are simply ridiculous, even if you go for the "small" on everything. So what do you do to save yourself some money when you go to the movies? I can think of several things: 1. Don't snack. Personally, I'm just as good with sitting and watching the movie with no snacks as I am having something to eat. 2. Split the costs of the snack with others. Rather than sit there shelling out almost $20 just for a medium popcorn, drink, and box of candy - just split it between several of you. 3. Bring your own snacks that you can safely sneak in. I know, they may discourage that, but it's so easy to do and really will save you a lot of money if you stop off at the $1.00 store before getting to the theater. 4. Use movie theater rewards to get lower-priced or free snacks. Our local theater is a Cinemark theater, and my phone has an app for them that lets me earn rewards such as free popcorn or lower priced deals on other snacks. 5. Go on discounted ticket days. Granted, not every theater will do it, but locally Tuesdays here are discounted ticket days. Planning to go then can save you some decent money. What do you do to save money at the movies?