I am not sure how good Lacoste brand is. But they are a bit pricey. I haven't had any Lacoste product so I can't comment if the tag really fits the quality of their product. But I think it does, because there are quite many people I know who love it and use it, even though they are not super-rich. It could have been a status symbol to have and wear it. The other thing is just it's just so good.