Who else thinks that Keurig should be ashamed of themselves? I certainly do! Who do they think they are? Personally, I can do without spending ridiculous amounts of money for one cup of average tasting coffee. It's just as bad as when company's charge more for 'smaller and cuter' sized products! My dentist has a keurig coffee maker in the waiting room. I always wanted to try a k-cup because of the price tag. I figured it would be really good, authentic coffee that was as tasty as Gevalia coffee (when Gevalia could only be ordered through the mail.). Wrong! As I'm drinking the coffee I'm thinking to myself "Boy, I hope he got this machine for free!" Of course he didn't. They probably bought the Keurig because of it's social status and because people could make single cups of coffee. Buy a Senseo! It's much cheaper. Or, better yet, be sensible and buy a 4-cup coffee maker and make the coffee in small, little batches using coffee grinders and purified water. That is the best coffee you could ever make, seriously. Here is my tip of the day: You can make a cheap, non-tasty coffee taste like expensive, high quality coffee very easily. All you have to do is 1.) Buy the coffee in whole beans and then grind the coffee fresh whenever you need to make a pot. 2.) Use filtered water. Or use a coffee machine that filters the water using replaceable, small filters that you replace yourself. 3.) Take out the 'coffee guts' as soon as the coffee is done brewing and all of the water has drained through the ground coffee. 4.) Do not let the coffee burn by leaving the machine on too longer. Presto, the best coffee in the world. I believe people only buy Keurig because of the social status that comes with it. Or people just have way too much money and don't know what to do with it. Or people are lazy or just don't know how to only make a small pot of coffee.