I recently bought some KT Tape to help me run. I've been getting on again off again shin splints for the past few months, and it was really annoying me. A friend recommended it to me, and I checked out the website. They had some pretty color lined up for the tapes, and the videos were really helpful! I read some of the testimonials too (and they were glowing reviews), but I was a little doubtful, seeing as I'd never seen this product before in the past. I managed to obtain a roll this past week and went for a run. It was excellent. Of course not all the pain completely went away--I figure there's bound to be some soreness after not having run for awhile. But I was still pretty satisfied. Worth the $10 for 14 pieces of tape? I'm not sure yet; only time will tell how much value I place on this. Initial feelings about it though are pretty good.