I normally stick to the big name cat litters, but I was having a problem with the large litter granules sticking like cement in one of my cat's paws, so decided to look for a different cat litter. I've had cats for years, but until I had this problem, I didn't realize how different cat litters can be. Luvsome is a Kroger product, so that's where I purchased it. The litter is softer and more like sand than larger hard granules. It doesn't form into hard clumps when it gets wet, but is more clay-like, and holds together in that fashion. It does a good job of covering up the litter box odors when my cats take the time to actually cover their business, and the price is definitely right, especially if you can find it on sale.