Someone I know was complaining that she recently bought something from a store which she believed she got the best deals. However when she had to buy something from another store and had a look at the price of the product she'd bought earlier in the other store, she learned that she'd spent $1 more. Not that huge a difference but for someone who thought she was getting better deals at this other store she wasn't pleased. What I learned? Make no assumptions that you'll be getting a better deal in one store. Before buying anything make sure you compare prices in at least three stores if you are shopping in brick and mortar stores.