When it comes to anything but especially fashion, I've noticed that there are massive price differences between online stores and I just wondered why people thought that is? I was recently shopping around for a pair of Adidas trainers, and after looking around on the high street at the big name retailers, I thought I'd have a look online to compare the prices. Now as I'm sure we are all well are, there are millions of different sites around these days all pretty much selling the same items, but I noticed there was a huge price difference and I couldn't (and still can't) work out exactly why. Looking around I was quoted everything from $100, all the way down to $55 for exactly the same product and it just made me wonder why that is, and why some sites are able to offer such massive discounts when others can't? Furthermore, how do the sites that are selling the products at the higher prices actually manage to stay in business in the first place? Maybe people are just willing to pay the first price they come across and stick to the same sites without shopping around, that's the only reason I can think that somebody would pay $100 for something they can get for half that amount somewhere else.