I couldn't believe when the "inventor" of this was on Shark Tank recently, pitching the product. I was even more astonished when one of the investors agreed to go in with him on it. It's a freaking *bowl*. That's it. The only thing remotely unique about it is that it's shaped like a rectangle in the approximate dimensions of a brick of ramen noodle. I have a shelf full of tupperware containers just like it already, why on earth would I need to go out and buy a "Rapid Ramen" to do the same thing any one of them could do? Are people really stupid enough to buy something like this?