We tend to do some research before making purchases, especially larger purchases. These days though, you have to be careful, because there are so many paid reviews. People are paid to write positive reviews, or given free products. I like to find a site that has lots of reviews, because I think I can get a better perspective. My thinking is that the more reviews there are, the more likely it is that there will be some authentic ones. After a while, you can usually tell which ones are too glowing, and which ones are people who are just disgruntled for whatever reason (like using a product for the wrong purpose and then being angry with the company), and which ones are legit.