Have you ever noticed commercials where they "compare" their product from that of the competition. Then the product of the competition doesn't even stand a chance? The best example I could give you is with those tissue commercials. They will often times take their own tissue and that of another brand under a "test". And the commercial's tissue being advertised is always more absorbable while the other tissue is mushy and brakes apart. The same thing goes for baby diapers and feminine pads and tampons. In the end, that 1ply of tissue being advertised is no better than the 1ply of tissue being advertised by someone else because it is likely to be made the same way with the same materials.