The first time I saw the bra clip, I laughed. Seriously, I thought, you can't really expect anyone to pay $10 or $15 dollars for little plastic clips. I didn't get the last laugh, because they really work. One of my daughter's uses these things constantly. With all the different styles these days, it's the perfect solution to keeping your under clothes under your clothes. People actually paid the full price for them too. I waited until for the knock-off and the lower price.