'Minimalism' (or its opposite, 'livin` large, opulence?') is something that would work best through "trickle-down" economics---i.e. if the wealthiest people were well-known for 'living like monks,' then the average & the poor would do the same. I think of the health-industry (COMEDY CENTRAL's The Daily Show with Jon Stewart had an interview last night with a college-professor whose main criticism of "The Affordable Healthcare Act" was that it didn't make healthcare more-economical but -did FORCE taxpayers to become its customers---basically "feeding the dragon"). The prices they charge aren't going to 'go down' until someone who charges lower-prices is shown to be "more successful."