I don't usually watch TV so I don't have any ideas with TV commercials and product advertisements anymore. Normally I just go to the grocery store with my usual grocery list to do the shopping. Whenever I shop online or stumble into a certain product which I'm not familiar with, I tend to search for user reviews to know more about the product if it's worth buying or not, however I don't base my buying decisions on product commercials or advertisements. Do you consider product commercials and advertisements in your "buying" decision? Would you purchase an item or a product just because it has a good advertisement or a popular celebrity is endorsing it?