That's true, @luckycharm. Advertising is important. You do have to get your brand and your product out there. If no one sees it, no one will buy it. I guess my point is more about the type of advertising. I prefer factual information over gimmicks, celebrity endorsements, or fanfare. Catchy jingles and imagery clearly do work, but I'm looking for more than that. Tell me why yours is the best... why I should buy your product instead of something comparable. A lot of time, effort, and money goes into advertising. They know what works on which types of shoppers.