I really don't understand why ladies love this brand so much. I guess I need to think of it in women's perspective to fully understand. My girlfriend is IN LOVE with the Vera Bradley collection. Every season when the new patterns come out, she gets all excited & goes to buy a new bag (or some other accessory!). Does anyone know what the real appeal of Vera Bradley items are? Also, with the holidays quickly approaching...does anyone have any Vera Bradley coupons or deals?