For me, it depends. When I had money, I would sometimes pay more for added convenience. I still do that sometimes, when I can, because often, convenience does come at a cost. I don't mean simply shopping in a convenience store, I mean overall convenience, such as food or other product delivery, shopping at a store that might be closer to your home or one that provides other services, one stop shopping, etc. Sometimes it's nice to save a dollar or two, and occasionally, I've been known to drive across town for a special deal. I see and hear about a lot of people though who will drive to 3 or 4 different stores just to use particular coupons, or shop specific offerings at that site, which doesn't work in my situation. Which is more important to you, price or convenience?