They always seem to do things just a tad differently in the US. In the UK, Aldi is a very basic shopping experience, with more affordable prices than most. I didn't mind it, but always found I couldn't get everything I wanted there, and would still have to go to one of my favourite supermarkets, mainly Sainsburys. They also did a lot of European brands that were not known to us. So sometimes I got too lazy to go there. I really like the fact that you have to bag your own stuff, because I believe it contributes to the speed of the service.