I recently came across an article that shows some tricks some well-known supermarkets do to get their customers to spend more. I thought that it would be worth sharing with you guys. Below is an excerpt and a link to the article. 1. They target the hungry I know this from bitter experience, if I am despatched to the supermarket to bring home fresh milk and bread and the morning newspaper after a hearty full English breakfast, I can complete the task with great success having only bought the items my better half has sent me out to buy. However if I try and complete the same simple job with a growling belly I often return with two full bags stuffed to the brim with warm pastries a freshly roasted chicken and a whole host of other treats which never get eaten. SourceLog In
Great article. The fact that you have to walk all over the supermarket to find stuff you intend to buy is a way to entice you to buy items you didn't plan on buying but might suddenly think that they could be needed. The way to avoid impulse buying in supermarkets I found out was to arm yourself with a shopping list and debit card loaded with about the same amount of money you want to spend. That way, the only money left over to spend could be a buck or so, if the prices of the items you went to buy haven't changed much.
