So I sit with the conundrum of when is it too cheap. You have a budget for Christmas presents and must now decide who to buy for. You know you will see a certain number of people on Christmas but if you buy all of them presents they will each be getting a chocolate . So instead you need to decide on who you buy for so you can decide on a decent budget per person. So the question stands when does it become to cheap , when should you get over it and just not buy someone something for Christmas because the present is too cheap it is an insult ?