I recently watched a commercial about some lotion for women. It was targeted at a specific group of women. The model on the screen was very pretty and the advertisers were trying to make it appear like usage of the product would make one look like that model whose image maybe has been digitally altered to make her look even Hotter. This isn't the first time commercials do that but it had me thinking . . . Are we, the consumers, so dumb that we can't see we're being deceived? Or do we just like to hear lies because they're more palatable than the truth?