One of the reasons you give someone a gift is because you want to remind them that you value their friendship and that sort of thing. Since couples already know that, the money they could use to buy each other gifts could be used to get them something which they can both enjoy. Something like a romantic dinner once in a while, a weekend out of town . . . What do you guys think? Should couples save the money they'd have spent buying each other gifts so they can use it for other things?