A few years back, Amazon was on the spotlight. It had to do something with reviews. Sellers would pay people to write positive reviews for their products hence misleading people [on the subject] of the quality of the product on sale. Considering the fact that this sort of thing is not unique to Amazon, the likelihood of getting phony reviews of products all over the place is quite high. Would you therefore, buy a product from an online store because the reviews indicate that the product is great?